Great UX Equals More Conversions

What is UX Design.

User Experience ( UXD or UX Design ) is testing, improving the usability, accessibility of a website or mobile application to enhance the end user’s experience when interacting with your site or app. In simple terms keep it simple, “don’t make me think”, clear, well-structured navigation, search boxes, clear logo, contact details, breadcrumbs, page names and call to actions.

Why Is UX Design Important?

UX Design is the focus on design to support and enhance the user experience, few things are more subjective than design, but it is amazing how much common ground we share when deciding on beauty, but sites that perform well commercially must be easy to work with too.

End to end UX can lower costs for business leads, support and at the same time increase customer retention and online visibility due to user metrics.

UX Designers consider the Why, What and How of Product Use As a UX designer, you should consider the Why, What and How of product use. The Why involves the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it or to values and views which users associate with the ownership and use of the product. The What addresses the things people can do with a product—its functionality. Finally, the How relates to the design of functionality in an accessible and aesthetically pleasant way. UX designers start with the Why before determining the What and then, finally, the How in order to create products that users can form meaningful experiences with. In software designs, you will need to ensure the product’s “substance” comes through an existing device and offers a seamless, fluid experience. UX Design is User-Centered Since UX design encompasses the entire user journey, it’s a multidisciplinary field – UX designers come from a variety of backgrounds such as visual design, programming, psychology and interaction design. To design for human users also means you have to work with a heightened scope regarding accessibility and accommodating many potential users’ physical limitations, such as reading small text. A UX designer’s typical tasks vary, but often include user research, creating personas, designing wireframes and interactive prototypes as well as testing designs. These tasks can vary greatly from one organization to the next, but they always demand designers to be the users’ advocate and keep the users’ needs at the center of all design and development efforts. That’s also why most UX designers work in some form of user-centered work process, and keep channeling their best-informed efforts until they address all of the relevant issues and user needs optimally.

UX Design – Visual

Our experienced design team will deliver the final look-and-feel of the front end of your website or application. this will encompass colour palettes, images, graphics, typography, spacing and symbols to create better visuals to improve user engagement.

visual web design

Information Architecture Website

Structure Organised information a good website structure will allow the end user to find what they are looking for quickly and easily. IA (Information Architecture) is part of UX, this is a critical part of a design project that lays the foundations for a successful website or application product.


Labeling means using appropriate wording for URLs, file names, titles, headings, captions and navigation or menus. We carefully plan labelling taking into account the site design, keywords for search engine optimisation as well as what is best for the end user.


Findability is how easy information within your website can be found from either within the website or from outside sources like search engines. If potential customers can’t find what they require then they will not get in touch or buy your products. we carefully plan out information architecture, design clear navigation and labelling that makes information easier to find and improve the users experience.


Usability is ensuring that your website or application easily allows the end user to find information or complete an action effectively.


WEB Accessibility

Web accessibility means that people with disabilities can use your website and interact with it.Why Web accessibility is important ? will benefit people with visual, auditory, physical, speech and zero disabilities.

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Responsive design

Responsive web design is a “must have” on most projects, improving user experience & visibility.

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CMS web design

Modern websites are designed & built around a content management system.

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