What our content marketing services include
We begin by learning your business. We interview your team, review your sales questions and study what your audience searches for. That research produces a content strategy with defined audiences, core topics and a list of pieces ranked by expected value. Some topics attract new visitors through search. Others help sales by answering objections or explaining how your service works. Each piece has a stated purpose before a word is written.
Production follows a set workflow. A writer drafts each piece from a detailed brief, an editor checks accuracy and tone, and you approve it before publication. We publish to your website, format it properly and add internal links. Good articles are then reused as newsletter features and social posts, so one piece of research supports several channels. Performance is reviewed regularly, and the calendar is adjusted based on what readers respond to.
- Audience and keyword research
- Documented content strategy and goals
- Briefs, drafts and editorial review
- Publishing and on-page formatting
- Repurposing for email and social
- Regular performance reviews and updates