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Generative AI Integration

Generative AI Integration for Products You Already Run

You do not need to rebuild your product to make it intelligent. We add generative AI features to existing websites, web applications and mobile apps through model APIs, working inside your current architecture, authentication and design. Each feature ships with cost controls, fallbacks, guardrails and tests, so it behaves like the rest of your software.

Fits your stack

Features are built into your existing codebase, authentication and release process.

Controlled cost

Caching, model routing and usage limits keep spending predictable as adoption grows.

Provider flexible

A gateway layer lets you change or combine model providers without touching feature code.

What you get

Generative AI Integration: what is included

Semantic Search and Q&A

Replace keyword-only search with retrieval that understands meaning, and let users ask questions and receive direct answers drawn from your content with links to sources.

Summaries and Drafting

Add in-context summarization, rewriting, translation and first-draft generation to the screens where your users already write, review and read long content.

In-App Assistants

Embed an assistant that knows the user's current context and can perform product actions on their behalf through your existing API, within their permissions.

Structured Output Features

Turn free text into validated JSON for tagging, categorization, form filling and data extraction, so model output feeds directly into your application logic.

Model Gateway

A server-side layer that holds API keys, routes requests to the right model, applies rate limits, logs usage per customer and handles retries and fallbacks.

Safety and Privacy Controls

Input validation, output moderation, prompt injection defenses, personal data redaction and per-tenant isolation applied before and after every model call.

Generative AI integration without rebuilding your product

Good AI features are narrow and sit where the user already works. A summarize button on a long record. A search box that understands a question. A draft reply in the support console. We start from your existing screens and data model and identify the points where a model call removes real effort. The feature is then built into your current frontend and backend, behind a feature flag, using the authentication and permissions you already have.

The model call itself never runs from the browser or the mobile app. Requests go through your backend or a dedicated gateway, which keeps API keys private, enforces who can use what, and assembles the prompt from trusted data. Responses stream back to the interface so users see output immediately. If a provider is slow or unavailable, the gateway retries, falls back to another model, or degrades gracefully to the non-AI behavior.

  • Works with your existing frontend and backend
  • API keys kept server side
  • Streaming responses for a fast interface
  • Feature flags for gradual rollout
  • Graceful fallback when a provider fails
  • Usage metering per user or account

Choosing models and controlling cost, latency and data exposure

Not every feature needs the most capable model. Tagging and short summaries run well on small, fast models. Complex reasoning and long documents justify a larger one. We match each feature to the smallest model that passes its quality tests, and route requests accordingly. Prompt caching, response caching and batch processing for non-urgent work reduce cost further. Token usage is tracked per feature and per customer, so you can see spending and set limits or pricing tiers.

Data exposure is handled deliberately. We document what each feature sends to a model, strip fields it does not need, and select provider settings that keep your data out of model training where the provider offers them. Hosted APIs from OpenAI, Anthropic and Google suit most products. If your customers require that their data stay within your infrastructure, the same gateway can route those requests to open-weight models hosted privately.

How we work

A clear process from first call to launch

  1. 01

    Identify

    We review your product and usage data to select the features where generative AI delivers clear value to users.

  2. 02

    Prototype

    We build the feature against your real data, test candidate models and define the quality bar it must meet.

  3. 03

    Integrate

    We implement it in your codebase with the gateway, guardrails, tests and monitoring, following your review and release process.

  4. 04

    Release

    We roll out behind a feature flag, watch quality, latency and cost, and adjust before opening it to everyone.

Use cases

Where Generative AI Integration delivers value

SaaS Product Features

Add an assistant, smart search or automatic summaries to your application as a differentiating feature for your customers.

Ecommerce Experience

Offer conversational product search, generated product descriptions and answers to shopper questions drawn from your catalog and policies.

Content and Publishing

Help editors draft, summarize, tag and repurpose content inside the CMS they already use, with a person approving the result.

Mobile App Assistance

Bring voice or text assistance into your mobile app, connected to the same backend actions your screens already call.

FAQ

Generative AI Integration — frequently asked questions

What is generative AI integration?

Generative AI integration is the work of adding language model capabilities to software you already have. Instead of building a separate AI product, we connect your website or application to model APIs and add features such as question answering, summarization, drafting and assistants, using your existing data, user accounts and interface.

Can you add AI to our existing website or app without a rebuild?

Yes, in nearly all cases. AI features are added as new backend endpoints and interface components alongside your current code. We work with common stacks including React, Next.js, WordPress, Node.js, Python, PHP and Flutter. A rebuild is only worth discussing if the existing system cannot expose the data the feature needs.

Which AI model provider should we use?

It depends on the feature. We compare candidates from providers such as OpenAI, Anthropic and Google, along with open-weight options, on your own test cases for quality, speed, cost and data terms. Because requests pass through a gateway layer, you are not locked in and can use different models for different features.

How do we keep generative AI costs under control?

By design choices made early. We use the smallest model that meets the quality bar, cache repeated prompts and responses, cap output length, batch non-urgent jobs and set per-user limits. Usage is metered per feature and per customer, giving you the data to forecast spending and to price AI features if you choose.

Is our customers' data used to train the AI models?

It does not have to be. Major providers offer API terms and settings under which submitted data is not used for training, and we configure and document those choices. We also minimize what is sent. For customers with stricter requirements, requests can be routed to open-weight models running on private infrastructure.

Tell us what you want to build

Share your goals and we will reply with a clear plan, timeline and quote — usually within one business day.

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